Your All-Media Guide To Effective Advertising

Twelve Audiocassette Sessions That Are Entertaining, Valuable and Profitable!

Bill Witcher combines his creative talents in advertising witha sincere devotion to helping businesses gain success with their advertising endeavors. He has won numerous awards during his more than 20 years in the advertising industry, and his versatility is apparent in his demonstrated expertise in all areas of the advertising media. The range of his clients includes such major corporations as McDonald's, Mr. Steak and Hardee's, as well as hundreds of small businesses, and professionals in private practice.

This program covers issues like:

Get your house in order, guests are coming.
Your customer, your budget and your reative approach.
Newspaper and radio advertising.
Television advertising.
Direct mail, PR, Yellow Pages, premiums and more.
Your advertising plan, ad agencies and results.

In addition to writing articles for trade publications and books on advertising, Mr. Witcher also conducts entertaining and informative seminars for colleges, trade associations and Chambers of Commerce coast-to-coast. He is president of Advertising Planners, Inc., and Director of Marketing of the National Association for the Self-Employed.