Brian Tracy


Make a game of finding something positive in every situation. Ninety-five percent of your emotions are determined by how you interpret events to yourself.

Optimism is the one quality more associated with success and happiness than any other.

Dream big dreams!Imagine that you have no limitations and then decide what's right before you decide what's possible.

Attitude and personality are as important as experienced and ability.Choose wisely.

Your attitude is an expression of your values,beliefs and expectations.

If you did not care at all what anyone else thought about you, what would you do differently or change in your life?


Whatever you believe with emotions becomes your always act in a manner consistent with your intermost beliefs and convictions.

Think before you act and then act decisevely.Fortune favors the brave.

I found every single successful person I've ever spoken to had a turning point. The turning point was when they made a clear,specific unequivocal decision that they were not going to live like this anymore;they were going to achieve success.Some people make that decision at 15 and some people make it at 50,and most people never make it all.

Every great leap forward in your life comes after you have made a clear decision of some kind.

Resolve to pay any price or make any sacrifice to get into the top ten percent of your field. that payoff is incredible!


Be absolutely clear about who you are and what you stand for.Refuse to compromise.

Integrity is the foundation upon which all other values are built.

Truthfulness is the main element of character.

Deal honestly and objectively with yourself;intellectual honesty and personal courage are the hallmarks of great character.

Character is the ability to follow through on a resolution long after the emotion with which it was made has passed.
Confidence on the outside begins by living with integrity on the inside.


The future belongs to the competent.It belongs to those who are very,very good at what they do.It does not belong to the well meaning.

People create their own success by learning what they need to learn and then by practcing it until they become proficient at it.

Every study of high achieving men and women proves that greatnessin life is only possible when you become outstanding at your chosen field.

The foundation of lasting self-confidence and self esteem is excellence,mastery of your work.

One of the best uses of your time is to increase your competencein your key result areas.

Only undertake what you can do in an excellent fashion. There are no prizes for average performance.

Customer Service

Everyone is in the business of customer satisfaction.Who are your customers and how are they doing?

The purpose of a bussines is to create and keep a customer .All business activities must be focused on this central purpose.

You keep customers by delivering on your promises,fulfilling your commitments and continually investing in the quality of your relationships.

If your job is customer satisfaction , your real job title is Problem-Solver.

Offer your customer a long term relationships,then do everything possible to build and maintain it.

Express your admiration for the traits,possessions or accomplishments of your customer.Little things mean a lot.

Financial Independence

At least eighty percent of millionaires are self-made.That is,they started with nothing but ambition and energy,the same way most of us start.

Make a decision to be succesful right now.Most people never decide to be wealthy and that is why they retire poor.

Money is hard to earn and easy to lose.Guard yours with care.

Successful people save in prosperous times so they have a financial cushion in times of recession.

Those who start with too litte money are more likely to succeed than those who start with too much.Energy and imagination are the springboards to wealth creation.

Financial security and independence are like a three-legged stool resting on savings, insurance and investments.


Love only grows by sharing. You can only have more for yourself by giving it away to others.

Perhaps the most important word in success and happiness is the word,"ask."

Always give without remembering and always receive without forgetting.

Develop an "attitude of gratitude."Say thank you to everyone you meet for everything they do for you.

Ask for what you want.Ask for help,ask for input,ask for advice and ideas- but be afraid to ask.

Develop a benovolent world view;look for the good in the people and circumstances around you.

Goals/Goal Achievement

An average person with average talent,ambition and education, can outstrip the most brilliant genius in our society,if that person has clear,focused goals.

The establishment of a clear,central purpose or goal in life is the starting point of all success.

Goals in writting are dreams with deadlines.

Commiting your goals to paper increases the likelihood of your achieving them by one thousand percent!

Success equals goals;all else is commentary.

Rewrite your major goals every day,in the present tense, exactly as if they already existed.


Set peace of mind as your highest goal and organize your entire life around it .

Happiness and high come to you when you choose to live your life consistent with your highest values and your deepest convictions.

| The Kindest thing you can do for the people you care about is to become a happy, joyous person.

The quality of your life is determined by how you feel at any given moment.How you feel is determined by how you interpret what is happening around you,not by the the events themselves.

Happiness comes when you believe in whatyou are doing,know whatyou are doing, and love what you are doing.


If you could find out what the most successful people did in any area and then you did the same thing over and over,you'd eventually get the same resultthey do.

Get around the right people.Associate with positive,goal-oriented people who encourage and inspire you.

Be selective about your external influences.your multi-dimensional brain is influenced by everything you see,hear,read,smell,touch,feel or say.

Avoid negative people at all costs.They are the greatest destroyers of self confidence and self-esteem.


The great Breakthrough in your life comes when you realize it that you can learn anything you need to learn to accomplish any goal that you set for yourself.This means there are no limits on what you can be,have or do.

Throughout the developed world,we have moved from "man power"to "mind power."We have moved from the use of physical muscle to the use of mental muscle.

Learn something new.Try something different.Convince yourself that youhave no limits.

Be a lifelong student.The moreyou learn ,the more you earn and more self confidence you will have.

Read an hour every day in your chosen field.This works out to about one book per week,50 booksper year,and will guarantee your success.

Intellectual capital is the most valuable of all factors of production.


Integrity is the most valuable and respected quality of leadership.Always keep your word.

Leadership is the ability to get extraordinary achievement from ordinary people.

Become the kind of leader that people would follow voluntarily;even if you had no title or position.

Leaders think and talk about the solutions.Followers think and talk about the problems.

Respect is the key determinant of high performance leadership.How much people respect you determines how well they perform.

The three "C's"of leadership are Consideration,Caring,and Courtesy.Be polite to everyone.


People are your most valuable asset.Only people can be made to appreciate in value.

The most powerful and predictable people-buildersare praise and encouragement.

Manage by objectives.Tell people exactly what you want them to doand then get out of their way.

Manage by responsibility.It is a powerful way to grow people.

Manage by exception.Only require reporting when there is a deviation from the plan.

Reinforce what you wantto see repeated.What gets rewarded gets done.

Overcoming Failure

Remember, you only have to succeed the last time.

Incorrect assumptionslie at the root of every failure.Have the courage to test your assumption.

It is not failure itself that holds you back;it is the fear of failure that paralyzes you.

Most people achieved their greatest success one step beyond what looked like their greatest failure.

Never consider the possibility of failure;as long as you persist, you will be succesful.

Failure is a prerequisite for great success.If you want to succeed faster,double your rate of failure.

Overcoming Fear and worry

The history of the human race is the historyof ordinary people who have overcome their fears and accomplished extraordinary things.

Do the things you fear,then the death of fear is certain.

Self-esteem and self-love are the oppossites of fear;the more you like yourself,the less you fear anything.

Ignorance breeds fear;the more you learn about your subject, the less fear it holds for you.

To overcome fear, act as if it were impossible to fail,and it shall be.

Think continally about what you want ,not about the things you fear.

Overcoming Obstacles/Persistence

Obstacles are what you see when you take your eyes off your goals.

Any great achievement is preceded by many difficulties and many lessons; great achievements are not possible without them.

After every difficulty,ask yourself two question;"what did I do right ?"and "what would I do differently?"

Resolve in advance to persist until you succeed, no matter what the difficulty.

Your most valuable asset can be your willingness to persist longer than anyone else.

Difficulties come not to obstruct,but to instruct.


Spend eighty percent of your time focusing on the opportunities of tomorrow rather than the problems of yesterday.

The single common denominator of men and women who achieve great things is a sense of destiny.

You contain within yourself a unique combination of talents and abilities which,properly identified and applied,will enable you to achieve virtually any goal you can set for yourself .

Life is like a combination lock;your goal is to find the right numbers, in the right order, so you can have anything you want.

The average person works at fifty percent or less of their potential.Your job is to unleash that extra fifty percent.


Your outer world of attitudes,wealth,work,relationships and health will always be a reflection of your inner attitudes.

A feeling of continous growth is a wonderful source of motivation and self confidence .

Your self-confidence is directly connected to how much you feel you are making a difference in the world.

Your subconscious mind makes all your words and actions fit a pattern consistent with your self-cocept and your innermost beliefs about yourself.

Dream big dreams!Only big dreams have the power to move your mind and spirit.

Self-confidence comes naturally when your inner life and your outer life are in harmony.


It is not what happens to you but how you respond to what happens top you that determines how you feel.

Almost all unhappiness in life comes from the tendency to blame someone else.

You are fully responsible for everything