Guide to Business Negotiating

In preparing for business negotiations, most executives and managers gather facts and figures, try to anticipate the other person's position and prepare for it, and make the mistake of thinking they're ready.
They're not! Because they haven't learned or reviewed basic negotiating strategies.

Let Roger Dawson help you learn more about business negotiating. The more you know, the more effective you'll become in your career and your company. Dawson is a master negotiator, using techniques that work. He has made or saved his employers and himself millions in the process. And his wide range of experience in retail, real estate, joint venture and private business ownership means he has the expertise and flexibity you seek.

Dawson shares with you:

Basic ploys.
Counter-ploys.
Even counter-counter ploys.
And much more.

Though this may sound complicated, he really keeps it simple to understand and use. Never again worry about giving away "the company store" in any negotiation. Rather, be the star at the negotiating table, as you get what you want - easier and more quickly than ever before-and still keep your opposer as a friend.