Complex Selling
by Brian Tracy
The Complex Selling Model is the result of the most extensive research ever conducted into the
buying process.
When you begin selling with this step-by-step formula, you will find it easier
to sell more of your products and services to more customers.
 The Four Stages of Complex Selling
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| Identifying the Problem or Need of the Customer
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| Determining the Value of Your Solution to the Customer
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| Showing the Benefits of Your Product or Service
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| The Four Possible Outcomes of the Sales Process
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| Shift to complex, Multi-call Sales
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| Starting Point of Complex Sales Activities
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| Four Possible Outcomes of the Sales Process
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| Importance of Clear Call Objectives
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You'll overcome obstacles associated with any complex selling situation.
19. Complex Selling - 30 minutes VHS
1 VHS video ......$98.00
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