Today's consumer is exposed to over 450 advertising messages a day. Yesterday's supermarkets carried 10,000 products; today's carry as many as 50,000. In the old days, if you wanted a car, you considered the Big Three. Now it's the Big Thirty. There are just too many companies, too many products, too much marketing noise. So how do you get your customer to hear you? The answer is positioning. You must position your product so your buyer notices your product - and remembers it. In this audio tape seminar, you'll learn how.
You'll discover:
 New possibilities for your products and markets.
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| Why soe of your current marketing goals may be unachievable.
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| The difference between marketing strategies that catch on and
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| those which are ignored forever.
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| Ways to check out competitors, and concentrate your efforts
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| on their weaknesses.
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| How to save big on media costs - because correct positioning multiples
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| the impact of every ad you buy.
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| And more.
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Positioning
6 audiocassette/Workbook Program6 audios........$99.95 us$
Shipping in the USA = $8.00 us$