How to Really Start Your Own Business

An Inc. Magazine Videocassette

For the first time ever, a step-by-step, practical guide that shows you how to really start your own business. Not theory, not textbook, but the real-world version of how to create a successful business. Ten easy-to-follow video chapters take you step-by-step through the start-up process. Each chapter delivers an essential lesson in plain English - no jargon, no obscure business terms. Everything clearly defined and fully explained. And each lesson is highlighted with straightforward, no-nonsense advice from entrepreneurs who have made it big (like Frank Carney of Pizza Hut and Mo Siegel of Celestial Seasonings) and from others who are just starting out.

This program covers issues like:

The idea.
Testing the idea.
Protecting the idea.
Finding good people.
Structuring the business.
Understanding cash flow.
Finding the money.
The business plan.
Starting out on the right foot.
Looking ahead.

Let Inc. help you take that big first step. If you've ever dreamed of starting your own business, controlling your own financial destiny, being your own boss, How to Really Start Your Own Business is for you.