Salesmanship On the Line

Featuring Don and Dirk Beveridge

See a Video Clip Sample by clicking here

Salesmanship On the Line is an adaptation of a lighthearted story that takes us back to 1950. Entertaining scenes dramatize just how a salesperson can increase sales production and establish long-term business simply by identifying each customer's needs - and tailoring a problem solving solution addressed to those needs. Today's successful sales pros really don't sell at all, they help their customers to buy... they are problem solving specialists. Yet, too many salespeople sell their product or service on the basis of "what it is" rather than "what it will do" for the customers. Salesmanship On the Line demonstrates how to turn features a salesperson can sell into benefits a customer will buy.

Learn:

How to develop a creative imagination for selling.
How to help the customer buy from you - rather than from your competition.
How to translate product features into specific, customized benefits
that the customer understands and needs.
How to make your product, regardless of its similarities to your
competition, the one your prospect wants.
Select the right benefit which will answer the prospect's question
"What will it do for me?".

Featuring master sales trainers and motivators, Don and Dirk Beveridge, Salesmanship On the Line will give your entire sales staff a whole new perspective on the art of selling.