How to Survive and Profit in

Tough Times

Filmed at the 1990 Inc. Growing the Company Conference, "How to Survive and Profit in Tough Times" is designed to help growing companies succeed in the coming turbulent decade.
Small business management experts focus, in both their sessions and interviews, on what managers need to do right away to ensure stability and growth in the near and distant future.

This video will teach you that:

Focusing on customer service and innovation is essential during difficult times.
Understanding your customers' needs is the only way to turn a company around.
A roundtable discussion with George Gendrom, Editor-in-Chief of Inc..
on what to expect, what to avoid, and what steps to take during the times ahead.
How to plan for an economic downturn and systematically structure your office to.
meet new demands.
How to establish a positive relationship with your banker.
and ensure quality service from your bank.
How to cut overhead costs while improving the productivity of your employees.
Where to spend your marketing dollars to get the most exposure for your money.
How to sell in tough times to difficult people. How to keep your sales.
growing regardless of the economi climate.
And much more.

Speakers discuss how to plan for an economic downturn, develop new markets and customers, improve your bottom line through quality and customer service, cut costs, spend your dollards smarter, and keep your company ahead of your competitors.