Customers buy more on the basis of perceived value than for any other reason.
Your
ability to position yourself, your company and your product so that what you offer contains
higher perceived value to your customer is the key to selling more of your products at higher
margins and being more successful in your career.
Price as the Critical Issue in Selling
How to Position Against Price Concerns
The Meaning of Value to Different Decision-Makers
The Critical Factor in Selling
Your Primary Job in Selling in Competitive Markets
The Meaning of Value to Different Decision-Makers
11. Value-Added Selling - 30 minutes VHS
1 VHS video ......Regular price $98.00...Sales price $69.95 Shipping in the USA = $8.00 us$
Price as the Critical Issue in Selling